Trump Media is launching a paid data service to help Wall Street track Trump’s posts
Cheng Xin | Getty Images News | Getty Images
Social media giant Truth Social is launching a service that will give paying customers interested in marketing information “licensed, real-time access” to posts from President Donald Trump and other high-profile accounts, the company said Thursday.
The Trump family is the largest shareholder Trump Media & Technology Groupa public company that uses Truth Social. The president’s @realDonaldTrump account is the largest account on Truth Social, according to a 2025 study by SEO.ai. His account has 12.9 million followers as of Thursday morning. Trump often posts official communications first on Truth Social, making his account a must-follow for Wall Street firms and news organizations tracking the presidency.
Trump Media did not mention the president in its press release announcing the service, known as an API, or Application Programming Interface. But he nodded to potential interest from Wall Street firms. “Markets are already moving to Truth Social spaces,” Kevin McGurn, Trump Media’s interim chief executive, said in a release.
The White House did not respond to an email about the announcement but referred CNBC’s message to the Trump Organization, which declined to comment.
Trump Media did not respond to an email with follow-up questions.
The API will launch on Aug. 1 and has already signed up some of the agency’s clients, a Trump Media release said.
“It’s a huge conflict of interest,” said Virginia Canter, an ethics attorney with the Democracy Defenders Fund, a nonprofit that has been critical of the Trump administration. The president “he has a duty to the American people to communicate information to them publicly, and now he is communicating it through a private channel where he has a private interest as one of the largest shareholders.”
Truth Social “has become the president’s press outlet,” Canter said.
Social media has other major users besides the moderator, but few can provide consistent information to move the market. There are many conservatives who are close to the president.
Trump’s son Donald Trump Jr. has 7.4 million followers, while Eric Trump has 3.3 million. Devin Nunes, who left Congress to run Trump Media but has since left the company, has 4.5 million followers. Former FBI Deputy Director Dan Bongino has 3.5 million.
Trump Media is following a path blazed by other social media platforms, offering APIs to paying customers. Hedge funds and other Wall Street firms use low-latency feeds to limit market-moving information sent over social media. They can use access to archived posts to create algorithms that respond to emerging sentiment and trends.
But none of these other social networks is the first outlet for official positions by the US president Trump who regularly posts updates on his decisions about the war with Iran and taxes on Truth Social, among other issues.
The moderator shares a continuous stream of posts on Truth Social, where he can post a dozen times a day or more. Most of the posts are re-shares of flattering memes by his fans. Some are important.
On Monday, Trump announced on Truth Social that he will restore the naval embargo against Iran and will impose a 20% tariff on commercial traffic. On Wednesday, Trump canceled the tariff plan. In another post this week, he lifted a temporary suspension of police stops by the Immigration and Customs Enforcement division after the shooting of two people.
None of these posts were shared on Trump’s verified X account, where he has 112 million followers.
Truth Social was launched in 2021 due to X and Facebook’s decisions to block Trump’s account after the Jan riots. 6, 2021, at the Capitol. He has been returned to both of them.
Trump Media has been publicly collecting blank checks and has traded on the Nasdaq exchange under the ticker DJT since March 26, 2024. Its shares have fallen 84% since then through Thursday morning, according to FactSet data.
About 114 million shares, now up to 42% of Trump Media, were given to Trump, according to a filing with the Securities and Exchange Commission. Upon winning the presidency, he transferred those shares to a variable trust in the name of his son Donald Trump Jr.
The sale of Trump Media stock has made it cash-rich, even though it has struggled to turn a profit in its core business. The company bought bitcoin in an attempt to bet on crypto, only to suffer financially when prices dropped. Trump Media reported a loss of $406 million in the first quarter of 2026, according to an SEC filing.
In December, Trump Media announced it would merge with a nuclear power company, and consider spinning off the media business into a separate company. In June, it ended efforts to remove Truth Social.
