Nick Fox from Google said that AI features in Search send billions of clicks to websites every week, and Google’s claim that Search sends billions of clicks to the web every day.
Fox, SVP of Knowledge and Information at Google, shared the stats on LinkedIn and a short version on X. The post addresses a question Fox said people are asking — whether AI in Search will mean people never click on websites. He marked the daily count as something that Google previously mentioned. However, the weekly AI feature count has no such marker.
He wrote:
“In fact, as we’ve shared before, we continue to send billions of clicks to the web every day through Search. And we’ve designed our AI features in Search to connect people to websites. In fact, we’re now sending billions of clicks to websites every week with AI features in Search alone — and we’re just getting started.”
Neither figure includes a base, denominator, or methodology, and Google had not published the data behind the week’s number at press time. And it can’t be compared to your site traffic.
Two Statistics Google Now Cites
The daily count comes from an older source. Liz Reid, VP and Head of Search, used the same daily count in an August 2025 blog post, noting that the volume of organic clicks from Search was stable compared to last year. However, he did not give an exact number or a detailed explanation.
The weekly count is directly related to AI features. Since both figures are given in billions only, they do not show how the weekly AI feature count relates to the daily Search count, or what proportion of Search clicks come from AI features. A review of Google’s blog posts and management statements prior to July 17 did not reveal any previous click statistics broken down by AI features.
What’s in Search Console
Google presents productive AI performance reports in Search Console for a select group of website owners. These reports show impressions and details such as page, country, and device classification, just like a regular performance report. However, they do not include click data. SEJ highlighted this omission when Google removed the opt-out option without providing the corresponding data.
Why This Matters
You cannot test this figure with the data you have. Fox’s statistics describe clicks on all Google sites that link to them within AI features, and your Search Console account reports impressions on your pages and stops there. AI reports don’t give you the number of clicks to check against.
Fox’s number addresses the question of clicks on a scale too broad for individual sites to target. It shows what Google is willing to reveal about AI feature traffic, but it doesn’t reveal anything specific about your site.
Looking Forward
Google says it will gradually include more metrics in AI performance reports but has not yet specified which metrics or when they will be added. Until that changes, the weekly count is what Google provides instead of data. Google has the number. Websites have ideas.
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