Digital Marketing
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Deindexing Reports Keep Coming, Google Sees Nothing Unusual
For about two months, business owners and SEO professionals have reported that pages have been removed from Google’s index without…
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We Need To Change Our Approach To AI Prompt Tracking
As an industry, we are still learning and developing how to effectively address AI tracking. Many tools have developed in…
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AI Citation Share Ships, New Data Skepticism LLMS.txt – SEO Pulse
Welcome to Pulse: this week’s updates cover how you measure AI visibility, what to expect in llms.txt, and where the…
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AI Mode Sends a Different Guest. Your Website Wasn’t Built For Them
AI Mode visitors arrive at your website having already done research. They compared the options within the AI, revised their…
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OpenAI Brings Advanced Health Answers to Free ChatGPT
OpenAI claims that GPT-5.5 Instant, an automated model for users of the free ChatGPT, is now more efficient than its…
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Google, Microsoft Back Draft AI Agent Discovery Spec
Eleven companies, including Google, Microsoft, GitHub, and Hugging Face, have published Agentic Resource Discovery (ARD). The open specification defines how…
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Google Becomes a Self-Defining Mirror Before You Even Type a Question
Search always uses basic personalization like location, language, and recent history. But now, Google doesn’t just respond to the words…
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Google Tightens Domain Migration Requirements
Google has updated its site migration guide to include new information about using the Search Console Address Change Tool to…
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Is Google Fixing B2B Marketing?
This post is sponsored by Calling Experts. The opinions expressed in this article are those of the sponsors. Why is…
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Google Must Provide Notice Before Significant Ranking Changes
The UK’s Competition and Markets Authority has introduced two new ethical requirements for Google’s standard search services, one covering how…
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