Digital Marketing
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Google Must Provide Notice Before Significant Ranking Changes
The UK’s Competition and Markets Authority has introduced two new ethical requirements for Google’s standard search services, one covering how…
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Written for Non-Students
Ask the chatbot a question and watch what happens on the web behind it. It reads 30 or 40 pages…
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Better AI results and SEO results
Many SEO teams are already using AI to write content. Almost none of them can explain the plan behind it.…
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TikTok Shows 3x More AI Slop Than YouTube, Report Finds
About 59% of TikTok videos served by the new For You feed account are AI slop, according to a report…
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Which Protocol Spec is Important for Your Website
If you have a small merchant business and you’ve been searching for “terms of commerce for small merchants,” you’re looking…
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Google Says Markdown for AI SEO Strips Important Parts
In a recent Search Off the Record podcast, host John Mueller and Martin Splitt pushed back on the idea inspired…
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AI Signal Strategy Trust & Increase Local SEO Reviews
This post is sponsored by Reviewly.ai. The opinions expressed in this article are those of the sponsors. Is keyword research…
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97% of llms.txt Files Have No Applications, Ahrefs Data Shows
Ahrefs analyzed logs from 137,000 domains and found 97% of llms.txt files received zero requests. No bots, no humans. The…
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ChatGPT Opens Ads for Everyone: How to Respond to the Shift
A few months ago, advertising on ChatGPT meant getting an invite. A small group of products had access. Everyone else…
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Microsoft Advertising Introduces Product Checker
Microsoft Advertising has introduced Product Explorer, a new feature of the Seller Center designed to help advertisers better understand product…
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