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Amazon Prime Day deals are available until June 26 and include 50% off. Fire TV Stick 4K Plus. The streaming stick is now only $25, down from its regular price of $50, a perfect deal during Big Day, when Amazon tends to discount its devices.
This is the best price we’ve seen for the Fire TV Stick 4K Plus since launch, and it’s just $25 less on Black Friday and the Amazon Spring sale.
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As its name suggests, the Fire TV Stick 4K Plus supports 4K TVs, so you can stream 4K content without problems. With 2GB of RAM, this streaming stick is really fast for the money, delivering much faster performance than my old Fire TV Sticks and even my Fire TV Series 4.
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The Fire TV Stick 4K Plus also supports HDR10+, Dolby Vision, and Dolby Atmos, as long as your TV and audio system do. It is compatible with Wi-Fi 6 (if you have it at home), which helps to reduce capacity, especially on busy networks.
Something different that I noticed about this Fire TV Stick 4K Plus is the new interface that Amazon has started rolling out to the new devices. I used to think of the FireOS interface as very difficult to navigate between popular streamers, but I don’t find the new layout makes it any easier. I just bought this 4K Plus during Big Day, so I might need some time to get used to it.
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If you have Amazon Alexa in your home, however, and you have Alexa smart home devices, i Fire TV Stick 4K Plus an excellent addition to expand your ecosystem. You can use the voice remote control to control smart home devices and use Amazon’s AI-powered advanced search feature. This allows you to ask more natural search information, such as “find funny action movies” instead of searching for a title or actor.
How did I rate this deal?
After researching the pricing history of the Amazon Fire TV Stick 4K Plus, I found that $25 is the best price we’ve seen for the product. While $25 is the lowest price in history, Amazon has already reduced it to that level during previous major sales events. For this reason, and because it may end up going down a lot in the next big sale, I give this deal a 4/5.
This year, Amazon Prime Day runs from Tuesday, June 23, to Friday, June 26, 2026. The sales event used to take place in the second week of July, but Amazon moved it forward a few weeks in 2026.
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With Amazon Prime Day coming up, this deal is likely to last until June 26, 2026 — but there are no guarantees.
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