The glass campus in Englewood Cliffs, New Jersey, is less than a year old. Samsung opened it in September 2025 to replace the Ridgefield Park headquarters it had maintained since 1992, and now the roughly 739 people who work there have been told they can either follow the company to Texas or start looking elsewhere.
The number comes from the Workforce Adjustment and Retraining Notification filed with the government.
It puts Samsung Electronics America on a long list of tech layoffs through 2026, though the company would like the cuts to be read that way.
Samsung Electronics America is a unit that sells phones, televisions, displays, and home appliances throughout the US, separate from the semiconductor business.
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It employs about 1,200 people in New Jersey, making the 739 affected roles close to 62% of the base, all of which were notified on June 30 of what the company called “business-wide downsizing.”
The cuts are tied to movement rather than descent. Samsung is moving its headquarters to Texas by the end of 2026, consolidating its American consumer operations near the state where it has poured billions into chipmaking, and says most of the New Jersey workers affected have received relocation offers instead of layoff notices.
“This process may lead to a change in the structure of our workforce, such as workers who cannot move,” said the company, describing the work as a restructuring aimed at promoting “strong cooperation and development of the organization.”
Whether a particular employee considers that as a migration or a layoff depends largely on whether or not they can move the house across the country.
New Jersey is not the only site affected. Reports about the move point to about 100 additional roles at Samsung’s Plano, Texas campus and about 179 at Samsung SDS America in Ridgefield Park, a city the company recently left.
The WARN Act exists to make this visible. It requires large employers to give 60 days’ notice of most layoffs, which is why a company relocation is seen as more of a public filing than an internal memo.
Samsung has not disclosed the terms of the layoff, or how many relocation offers it expects employees to accept.
Time is its own kind of statement. Samsung is cutting its US consumer electronics workforce in the same quarter its chip division is posting record semiconductor profits, and the gap between the two parts of the company has rarely been wider.
The group’s second-quarter operating profit came in at around 89 trillion, a record and close to a 19-fold jump from the previous year, driven by demand for high-bandwidth memory that feeds AI data centers.
The mobile and consumer side, the part of Samsung that Englewood Cliffs actually operates, has had a very weak year, weighed down by soft smartphone sales and the rising cost of memory chips that the segment’s siblings sell at a higher rate.
That separation runs throughout the business. The memory boom that pushed Samsung’s market value past $1tn earlier this year has yet to reach the segments that sell Galaxy phones and smart fridges, where Apple and tightening margins are pressing on both sides.
It’s a common trend across the industry, where headcount has become the basis of choice from the Meta cuts down.
State officials have not said anything so far. Englewood Cliffs sits in the district of Representative Josh Gottheimer, whose office had not released a public response when the filing was filed.
For the people mentioned in the notification, business arithmetic is close to the point. The choice before them is a house in New Jersey or a job in Texas, and the deadline to decide ends this year.
