World Cup viewing groups have given bars and restaurants a much-needed boost, the Fed said

Soccer fans gather at a viewing party during the World Cup semifinal match between Spain and France at China Basin Park in San Francisco, July 14, 2026.
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While the FIFA World Cup has provided a boost to tourism in the host cities, its positive impact has been dampened by economic weakness seen elsewhere, according to a Federal Reserve report released on Wednesday.
The soccer tournament, co-hosted by the US, fetched average admission prices of more than $900, according to TicketData. But the latest edition of the Fed’s Beige Book – a summary of regional conditions published eight times a year – showed that the event was not encouraging for broader economic growth.
The Boston Fed reported that the city’s World Cup-related hotel bookings were initially softer than expected. But these hotels saw occupancy levels rise to meet forecasts after the hotels lowered their room rates.
Bars in the Massachusetts city reported higher beer sales tied to the tournament. Some Boston watering holes reportedly ran out of beer when Scotland fans descended on the city.
Fans react during a party to watch the FIFA World Cup 2026 round of 16 match between France and Paraguay at the Lion Sports Bar in Philadelphia, July 4, 2026.
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The Boston Fed district saw more visitors from Canada than last summer. Still, it said those rates were still well below historical averages, a trend that has plagued coastal Maine and northern Vermont towns.
Some restaurants and bars in New York City said sales were “strong” because of events watching the game, the New York Fed said. However, some restaurants said they have few foreign visitors, and Canadian foot traffic is very low.
The Canadian government has reported several citizens crossing the US border following the introduction of President Donald Trump’s tax policy and sovereign threats. It is part of the growing pressure among citizens of the Great White North to spend money on services and products in their country.
New York City had hotels reporting the highest occupancy and prices per room in the competition, according to the New York Fed. But the bank reported that some of its mid-market attractions are seeing a softening, and the department store said the increase in traffic from the competition was not contributing to higher sales.
Folarin Balogun of the United States shoots during the FIFA World Cup 2026 round of 16 match between the USA and Belgium in Seattle, July 6, 2026.
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In cities hosting World Cup games followed by the San Francisco Fed, visitor numbers are high. However, in other markets, locals have cut back on spending on restaurants, hotels and entertainment.
Overall, the San Francisco Fed said, demand for consumers and business services “declined somewhat on net.”
Across the board, the Fed said growth in consumer spending has been muted as rising oil prices have led them to cut elsewhere. Several states have noticed consumers looking for cheaper alternatives to products or cutting back on discretionary spending to save money, according to the report.



