Mark Zuckerberg looks on during UFC Freedom 250 at the White House on June 14, 2026 in Washington, DC.
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Meta on Tuesday released Muse Image, a new artificial intelligence model for image creation as the company seeks to attract creatives and marketers to its offering.
Originally codenamed Mango, the AI technology marks the second major release from Meta Superintelligence Labs led by Alexandr Wang, who oversaw the April launch of the Muse Spark super-language model that followed the company’s previous Llama family of models.
The Muse image will be available for consumers to access for free through the Meta AI app and site, WhatsApp direct messages and Instagram Stories. Power users and creators should sign up for one of Meta’s monthly subscription plans that started in May to create more AI-generated images and access certain features. If users reach their free limit, they can purchase a Meta One subscription or wait until their limit is reset, the company said.
Muse Image will also power the marketer’s exclusive, image-generating tools as part of Meta’s AI-powered Advantage Plus service that allows brands to improve ad creative in their marketing campaigns and automate certain tasks. Meta said it was working with businesses and advertisers as part of launching the Muse Image.
“Muse Image brings traditional thinking to the creative process to adjust features, change styles, and create variations based on the marketer’s creativity, resulting in high-quality, product-specific variations with fewer iterations,” the company said in a business blog post. “In the coming weeks, advertisers and agencies can expect to see unique images powered by Muse Image.”
The new image production model and monetization efforts show how Meta is trying to expand from its core online advertising business and generate new revenue streams alongside its heavy spending on AI-related infrastructure.
OpenAI again Alphabets it started with the Meta in offering similar generation models, and Google’s Nano Banana became a consumer favorite when it was released last fall.
Meta also revealed internal benchmark tests that show Muse Image trails OpenAI’s latest GPT Image 2 model but beats the Nano Banana 2 model in tasks like editing both single and multiple images.
The social media giant has previously used third-party AI models such as Midjourney and Black Forest Labs to power various image and video generation features within its Meta AI program and site. The company said it plans to use its new AI model to reduce reliance on similar third-party technology.
Meta also plans to release an AI video generation model called Muse Video later, adding in a technical blog that it “offers competitive performance in fast capture, visual fidelity, and temporal consistency.”
The Muse image will be available on Facebook and Messenger as well as other places within the Instagram and WhatsApp services over time.
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