Once again, the US Open champion will be crowned on Father’s Day.
But golf’s connection to Father’s Day goes beyond the national opening, and Callaway’s new Father’s Day ad spot focuses on the moments that make our game so special.
The ad, which is part of Callaway’s “Nothing Beats This” campaign, was launched during Saturday’s US Open broadcast and will run again during Sunday’s final round. The campaign isn’t tied directly to Callaway’s lines of golf balls or clubs, but instead shows why people love golf, and Callaway saw Father’s Day as the perfect time to highlight that message.
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“Father’s Day week, US Open week, the biggest eye count, the biggest sales week of the year… That’s when people sit and watch,” Callaway VP of Marketing Nick McInally told GOLF. “We’re not using this to say come buy a new Elyte driver or new golf balls. As a product that’s trying to be aspirational but accessible, ‘hey, we get this. We’re golfers too.'”
For many dads and their families, Father’s Day usually involves playing golf or sitting in and watching the US Open, as McInally said he will do Sunday afternoon with his son.
So the new ad spot is a collection of moments that show dads and their kids going through that experience from teaching a game, hitting a great shot or just having a fun, memorable moment. The important thing about Callaway is that none of the families you see in this ad are actors. Everyone has some connection to Callaway, whether they are an employee, a professional employee, a Callaway Next participant or a Callaway-sponsored youth organization like First Tee.
The finish line actually features one of those moments when Callaway Senior Product Manager Austin Tudor and his son Henry ride off straight into the sunset. Henry leans into Austin’s hug and says, “Thank you, Dad,” just loud enough for the microphones to hear.
“This time was completely illegal, but it worked very well,” McInally said. “He was right because he was like, hey, listen, thanks for letting me be in this. And when we’re filming that moment, we’re like, ‘Okay, that should be in the middle.’
You can watch the ad above or during Sunday’s final round broadcast of the US Open, and have a happy Father’s Day from all of us at GOLF.
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