Digital Marketing
-
Position 1 in the Middle of the Page: New SERP Visibility Data
Level #1 doesn’t mean what it used to do. In fact, 57% of organic position-one results stay above scrolling on…
Read More » -
Preferred Sources Expand, Gmail Brand Lift, Photos On AI Overviews
Welcome to Pulse of the week. Each update this week has an impact on what could appear within Google’s AI…
Read More » -
How To Tell If Competitors Are Inserting Ads In ChatGPT Answers
This post is sponsored by Trendos. The opinions expressed in this article are those of the sponsors. Are my competitors…
Read More » -
WordPress Market Share Drops for Six Months in a Row
The latest statistics from W3Techs make it clear that WordPress is losing market share while other platforms are stable or…
Read More » -
Is Performance Max Really Better Than Running Separate Campaigns?
Our next Ask A PPC addresses a question that many marketers are struggling with right now: “Is Performance Max actually…
Read More » -
Google’s Preferred Sources Hit 345K, Expand to AI Search
Google announced that Popular Sources is coming to AI Review and AI Mode, alongside new article carousels and the extension…
Read More » -
YouTube Now Automatically Identifies AI Content, Labels It With Viewers
YouTube is making it easier for everyone to see if AI is being used in videos by adding automatic detection…
Read More » -
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to work on…
Read More » -
A master class in persuasion from an unlikely place
Go down a suburban street, and you might stumble upon the next sign. It’s probably messy due to bad formatting…
Read More » -
Google’s Values Don’t Change But AI Makes It Harder To Ignore Them
Recently, Sam Sifton, editor of the Morning newspaper The New York Timespublished a letter to its readers with the unusual…
Read More »
