Digital Marketing
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Google’s New AI Search Guide Calls AEO and GEO ‘Still SEO’
Google has published a new documentation page to help websites optimize the productivity features of AI in Search, including AI…
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GA4 AI Assistant Traffic Tracks, FAQ Results Gone
Welcome to this week’s Pulse. The updates touch on how you measure AI-assisted traffic, what structured data is being used…
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Why your AI ad strategy is only as good as your data
Stop trying to count the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google…
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Google Analytics Adds AI Assistant as an Automated Channel Group
Google Analytics has added an automatic channel group “AI Assistant” for traffic from well-known AI chat brokers, Google names ChatGPT,…
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Direct Traffic and Popularity – Correlation, Not Causation
Last week, Cyrus Shepard published a study on AI citation features, and it caused quite a stir on X, LinkedIn,…
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Current KPIs You Need to Know
If your organic traffic is low but your pipeline looks good, don’t worry. AI-generated responses interrupt the journey ahead of…
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Liquid Web WordPress Plugin Rebrand Rebrand Causes Backlash
Liquid Web inadvertently started a series of controversies after folding a group of popular WordPress plugin products into a new…
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Google Has Quietly Changed How Search Terms Are Reported For Some AI Queries
Google has quietly updated one of its Google Ads help pages with an explanation that may raise concerns for some…
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Plan As If Search Traffic Will Be Zero
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero.…
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Why Your SEO Career Can’t Start (IT’s Death Row)
I just spoke to an SEO who, along with his entire team, was recently hired. The company was rapidly losing…
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