Certification is a type of career that most people never think about until it comes up. Before a regulator gives permission, a buyer pays a down payment, or an investor withdraws capital, someone has to verify that the claim is true, and for decades someone has done it slowly, by hand, sampling one piece of evidence and putting another. London-based Isometric has now raised $40mn to challenge the decision.
Series A was led by AVP, the company formerly known as AXA Venture Partners, which counts insurer AXA as the anchor investor. Existing backers Lowercarbon Capital and Plural joined, along with personal checks from Kleiner Perkins chairman John Doerr and investor Walter Kortschak. Isometric says the investment will deepen its certification expertise and expand its platform across the broader industrial certification market, which BCG estimates at $350bn.
The company’s platform, Certify, uses AI agents to import and analyze millions of data points behind a single claim, from sensor readings and satellite images to supply chain records and lab results, to flag discrepancies and expose cases that require a human.
When a third-party auditor has tested the sample, Isometric height is full, day and night, and expert judgment is reserved for the calls that need it.
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Isometric is leading the way in carbon offsets, a market that has spent the last few years trying to convince consumers that its credits mean what they say. The company says it is now the world’s largest carbon emission certificate by contracted volume, having certified more than 16 million tonnes, with more than 200 projects on the platform and clients including Microsoft, Anglo American, JPMorganChase, and Boeing.
December 2024 was the first carbon emission registry to receive approval from ICCVM, ICROA, and CORSIA, the three bodies that regulate the integrity of voluntary and aviation carbon markets.
That record remains a market TNW has followed closely, from Neustark to lock carbon into concrete to AI tools designed to catch greenwashing. Isometric betting is that the validation layer under every problem is the same wherever it appears.
The founder has played this game before. Eamon Jubbawy co-founded Onfido, an AI identity verification company that, on the company’s own account, verified more than a billion identities before Entrust acquired it for a reported $650mn in 2024. He started Isometric in 2022 to use the same machine for environmental and industrial claims.
“For decades the certification industry has faced a trade-off between speed and robustness. Do it fast or do it right,” Jubbawy said. “With Isometric, industrial companies can get both. AI agents are here, and they make the certification process fast and invisible, unleashing the power of the industrial economy.”
Ambition extends to carbon. The Isometric frame is the architecture of today’s certification landscape as an integration activity of registration and standards organizations, each with its own methods and formats, and proposes to draw them into a single platform held by a single standard, with each certificate published in a single public registry. The next target is the reduction of strong emissions and low-carbon energy, fuels, and building materials.
“Certification always forces a choice between speed and intensity. Isometric has removed that compromise,” said François Robinet, managing partner at AVP, calling the company “definitely describes the class.”
Blair McDougall, minister for economic reform in the UK, called Isometric “It’s exactly the kind of AI success story we want to see built and built in the UK.” What the subsidy buys, in clear terms, is a place to expand resources. Whether all industrial economies want their certificates issued in hours rather than months is now a bet.
